Education · Culture · Future

Winny AI builds educational AI ready to help every learner in Serbia

“quality education for achieving the full potential of every child, young person and adult in the Republic of Serbia”
Vision — Strategy for the Development of Education in the Republic of Serbia until 2030 — unofficial translation from Serbian

AI that teaches rather than doing the work for the learner — following the national curriculum, in Serbian, and able to run on infrastructure in the country. Learning, personal growth and informed choices about the future — in one AI product.

Flagship product

Winny AI Tutor

An international learning ecosystem: a personal AI tutor for learners and accounts for parents, teachers and schools.

Try it free

Core features are free forever

Nominee for the 2026 UNESCO Prize for the Use of ICTs in Education

Winny AI Tutor: learners and schools in 80+ countries

Goals Serbia has set for itself

The Strategy for the Development of Education until 2030 and the Strategy for the Development of Artificial Intelligence for 2025–⁠2030. Winny AI works toward these goals, not alongside them.

498,581 pupils in primary schools and 225,639 in secondary schools Statistical Office of the Republic of Serbia, start of the 2025/2026 school year

A personal tutor for every learner. Now at national scale

Education research has long known the most effective way to learn: one-to-one work with a tutor. Until now, only a few could have it — AI opens it up to every learner.

98%

On average, a student with a personal tutor outperforms 98% of peers in a regular classroom.

Bloom B. S., The 2 Sigma Problem, Educational Researcher, 1984

1.5 years

Six weeks of sessions with an AI tutor raised results by about 0.3 standard deviations — roughly a year and a half of typical learning.

De Simone et al., World Bank, randomized study, Nigeria, 2025

×2

Students with an AI tutor learned more than twice as much in less time than in active-learning classes.

Kestin et al., Harvard University, Scientific Reports, 2025

+1 pp

A gain of 0.5 standard deviations in learning outcomes is associated with about 1 percentage point faster long-run growth of GDP per capita each year.

Hanushek & Woessmann, OECD, 2010

These are independent studies of tutoring (by people and by AI) and of the economics of education. We propose to measure the impact of Winny AI Tutor together with the country — in a pilot with independent evaluation.

A ready answer is not yet knowledge. Schools need AI that teaches

Students everywhere already use AI. But general-purpose assistants were not built for school: by default, they do the task for the student and follow the provider’s rules, not the country’s.

What we compareGeneral-purpose assistantAI built for school
Answersgives a finished solution by defaultguides to the solution step by step
Curriculumgeneric contentnational curriculum and examinations
Audienceone tool for everyoneage-appropriate and safe for children
Memorya shared chat historya map of each learner’s knowledge across the curriculum
Teachers and parentsnot involvedsee progress and guide learning

By 2030 the world will need 44 million more teachers. AI should support teachers, not replace them. UNESCO, Global Report on Teachers, 2024

Flagship product of Winny AI

Winny AI Tutor — an international learning ecosystem

A personal AI tutor in a chat format for learners from grade 1 of primary school to the matura — across all school subjects, foreign languages and popular hobbies — together with connected accounts for parents, teachers and schools. Learners, parents, teachers and schools see one shared picture of learning.

For the learner

  • Leads to understanding

    No finished solutions: guiding questions and step-by-step hints.

  • The country’s curriculum and textbooks

    Answers follow the approved curricula and textbooks. For Serbia, this means setup for the curricula of the Ministry of Education, the final examination after grade 8 and the matura.

  • Beyond lessons

    Answers difficult questions thoughtfully, in a way that suits the learner’s age, and handles sensitive topics with care.

  • Encouragement

    Gently supports learners and helps ease stress and anxiety — for example, before exams.

Phone, tablet and computer — in the browser, nothing to install. Voice, photo and text.

Four roles. One ecosystem

  • Learner

    A personal tutor around the clock, a learning path, goals and assignments.

    Try it
  • Parent

    Their own account and chat: the child’s progress, strengths, gaps and talents.

    Try it
  • Teacher

    An AI assistant, class analytics, assignments and groups. Free, with generous limits.

    Try it
  • School and government

    Administration, aggregated insights across schools and regions, and deployment within the country.

    Request a presentation

Core features are free forever. Free for teachers, with generous limits.

For every question — the best-suited model and real pedagogy, not just an answer

Winny AI’s own technology: a model orchestrator, a pedagogical agent, a safety layer and long-term memory of each learner. The product does not depend on any single AI provider.

  • Model orchestrator

    For each request it chooses the best-suited model, including national ones, and tunes its behavior to the subject, language and task. A model can be replaced without rewriting the product.

  • Pedagogical agent

    Plans every reply to lead the learner to understanding: guiding questions and step-by-step hints instead of a finished answer. It holds firm when a learner tries to coax out the answer, and this mode cannot be switched off.

  • Safety layer

    Checks every answer for child safety and for correct references to learning materials.

  • Learner’s digital twin

    A competency profile and long-term memory: Winny AI Tutor remembers years of learning — what the learner already understands, where the gaps are, what their talents are and which goal they are working toward.

  • Ontological interdisciplinary graphs

    School subjects are connected in a single knowledge graph built from textbooks and approved curricula, so the tutor sees the links between topics across subjects.

  • Bloom’s taxonomy

    Every topic is broken down into levels of mastery following Bloom’s taxonomy: learners climb the ladder of thinking instead of collecting ready answers.

Every update goes through a pedagogical quality loop: a test bench with synthetic AI learners and quality scales. The orchestrator and the educational ecosystem are registered as intellectual property.

Global technology. National character

Winny AI Tutor adapts to the country — not the other way around.

  • Curriculum and examinations

    Setup for the primary and secondary school curricula of the Ministry of Education; preparation for the final examination after grade 8 and for the matura.

  • Language and culture

    More than 90 languages and cultural adaptation. Serbian language and literature is a core subject from grade 1 of primary school to the matura.

  • Models

    National models and Serbian-language models, which can be fine-tuned in the country.

  • Infrastructure

    The service and data can stay in the country, in a closed environment.

  • Transparency

    A “glass box”, not a “black box”: regulators can check how answers are built and what they contain.

Platform for experts

The Wikipedia principle: the country’s leading experts shape the AI together with us

We are building a platform where recognized experts add to and fine-tune educational AI: each contributes what they know best.

  1. Who

    Experts and communities

    • Recognized experts
    • Universities and the academic community
    • Companies
    • Authors of original curricula
  2. What

    The country’s knowledge

    • Curricula and subjects
    • Fields of knowledge
    • Languages
    • Teaching guides and books
  3. Review

    Winny AI reviews

    • Moderation
    • Safety layer
    • Pedagogical quality loop
  4. For whom

    For learners

    • Learners in the country
    • Learners around the world — through cultural bridges

That is how Wikipedia became the largest body of knowledge humanity has.

That is how Winny becomes the deepest and most distinctive AI tutor — one that passes knowledge on to the next generations.

Become an expert partner

What the government gets

A solution that works today and stays under the country’s control.

A national picture, talents and less routine for teachers

  • Aggregated insights across schools, municipalities and regions: gaps by topic and subject.
  • An AI education advisor: ask questions of the data in plain language — for the country, regions and schools.
  • Talents and career guidance: early discovery of every pupil’s abilities in each subject from their learning, and recommendations on fields that match their strengths and interests — as input for the pupil’s and family’s own decision, not for admission decisions.
  • Enrollment planning: an aggregated forecast of how many graduates are likely to choose each field — for places and programmes in gymnasiums, vocational and art schools, colleges and universities, with no decisions about individual pupils.
  • AI takes on routine questions and helps teachers review homework; the grade stays with the teacher.
  • Preparation for the final examination and the matura, based on the approved curricula and textbooks.
  • Support for teachers: workshops, plus materials for schools and parents.

A Winny AI representative will send a detailed offer for your organization. Request an offer

Child safety is built into the architecture

Age-appropriate design, transparency for regulators and international standards.

Built in

  • Age-appropriate adaptation and filtering of harmful content.
  • A safety layer checks answers for child safety.
  • AI makes recommendations; the teacher gives the grade.
  • No advertising and no sale of user data.
  • Voice is processed only for transcription, photos only to work through the learning task: the AI understands text, diagrams and drawings, but does not infer emotions from voice or faces.

Standards

  • We check our systems against UNESCO and UN guidance on generative AI in education.
  • Our own AI governance charter.
  • Integrates into school information systems and learning platforms through Winny Cloud.

Personal data

  • ZZPL-ready
  • Can run in Serbia

Winny AI Tutor is ready to operate under the Law on Personal Data Protection of the Republic of Serbia (Official Gazette of the Republic of Serbia No. 87/2018): when deployed within the country’s infrastructure, learner data stays in Serbia; no advertising and no sale of data. We are ready for the rule that, for a minor under 15, consent to the processing of personal data when using information society services is given by a parent or other legal representative (Article 16 of the Law). In line with the country’s course toward trustworthy and responsible AI, we do not infer learners’ emotions from voice or faces. In every country we undergo, or are ready to undergo, review under its data protection law.

From the first students to the whole country

You can start today: learners and schools in more than 80 countries already work with Winny AI Tutor, and everything needed to begin is ready. The country decides the scale and the pace.

  1. First students and families

    Students and parents can start with Winny AI Tutor today: core features are free forever. Teachers join free, with generous limits; training workshops for teachers.

    Try Winny AI Tutor
  2. Regional project

    A pilot in one region, with independent impact evaluation by an academic partner.

  3. National setup

    Curriculum and examinations, Serbian, models, deployment in the country.

  4. Scaling to the whole country

    Support and development of the product for the country’s education system.

Not a prototype. Working today

  • 80+countries: learners and schools
  • 90+languages; we fine-tune models for the country’s language
  • 3+years since launch, 2+ years in production
  • 80%+of answers rated 4–⁠5 out of 5 by users
  • 1.5+years — how long some users have stayed with the product
  1. Launch, first learners, core school subjects

  2. International launch, learning analytics

  3. Preparation for national exams, talent identification

  4. Winny 2.0: teacher and parent accounts, hobbies, cultures, new languages

  5. Work with national education systems; nominee for the UNESCO Prize for the Use of ICTs in Education

From a school tutor to a lifelong mentor

We are developing an educational AI ecosystem for lifelong learning: from first words, school and career guidance to university, a profession and upskilling.

  1. First steps Developing with partners

    A smart speaker for children: learning by voice from the very first words.

  2. School Working today

    All subjects, from grade 1 of primary school to the matura: exam preparation, talent discovery, career guidance.

    Try Winny AI Tutor
  3. Colleges and universities Developing with partners

    Admission, choosing a programme and support for students throughout their studies.

  4. Further education Developing with partners

    Hobbies, new skills, upskilling and reskilling — for children and adults.

  5. Lifelong mentor Developing with partners

    Professional growth and career throughout life.

Every stage rests on research with partner universities

  • Learning quality

    A benchmark that measures how AI teaches, not only what it knows.

  • National models

    Fine-tuning open models on the country’s educational data.

  • Efficiency

    Model compression, including ternary quantization, and request routing.

  • Ternary computing

    Specialized hardware for compressed models.

Career guidance that looks ahead

Advanced technology for discovering talents and choosing a career

The world and the job market are changing fast. From each learner’s own learning, Winny AI Tutor identifies their strengths, interests and talents in every subject and helps them choose a direction. With experts and universities we are adding labor market trends, new technologies and future professions — and, for families who want it, preparing neuroprofiling as an optional extra.

  • Talents in every subject Working today

    The competency digital twin follows learning over the years and shows a learner’s strengths, gaps and inclinations in each subject.

  • Career guidance Working today

    Recommendations on fields of study based on the learner’s strengths and interests. They inform the learner’s and family’s own decision — they are not admission decisions.

  • Atlas of future professions Developing with partners

    Together with experts and universities, we are developing an atlas of future professions so that career guidance reflects labor market trends and new technologies.

  • Optional neuroprofiling Developing with partners

    With experts in neuroprofiling, we are preparing advanced diagnostics of talents and inclinations, including with neural interfaces. It is an option, not a requirement: only at the family’s request, with explicit written parental consent, outside school lessons. It is not designed to infer emotions and is not used in schools. Winny AI Tutor works fully without it.

For the government: early discovery of talents and an aggregated forecast of how graduates are likely to choose fields — data for planning places and programmes in gymnasiums, vocational and art schools, colleges and universities.

Winny AI · AI-Native Enterprise

A global EdTech company of a new kind

Winny AI builds AI solutions for personalized learning, with an ethical approach to adopting artificial intelligence and respect for national education standards.

Vision
We are shaping a future in which world-class personalized education is available to everyone, and artificial intelligence serves to unlock human potential to the fullest and is used with full responsibility to future generations.

A team of experts and hundreds of AI agents

Alongside our team, spread across the world, hundreds of AI agents are at work: they build the company together with us — which is how the team gets so much done.

  • R&D
  • Product
  • Methodology
  • Sales
  • Customer experience
  • Technology

    The founder has more than 14 years in SaaS and product development, more than 8 of them in senior leadership (C-level); he led the technology function of an international IT service with more than 30 million users.

  • Education

    Our own methodology department; the methodology was developed with teachers and curriculum specialists.

  • AI ethics and regulation

    Experts in the law and regulation of AI in education on the team; our own AI governance charter.

  • International work

    We speak at international conferences and round tables on AI in education; nominee for the UNESCO Prize for the Use of ICTs in Education.

  • Leadership

    Heads of functions, including holders of doctoral degrees, with experience at big tech and leading EdTech companies: strategy, finance, sales, product, methodology, customer experience.

Around the team — dozens of strategic partners worldwide and academic collaborations.

Questions about Winny AI

What is Winny AI?

A global EdTech company building AI solutions for personalized learning, with an ethical approach to adopting artificial intelligence and respect for national education standards. We are developing an educational AI ecosystem for lifelong learning. Our flagship product is Winny AI Tutor. The company website is winny-ai.com; the product website for Serbia is rs.winnytutor.com.

What are the mission and vision of Winny AI?

Our mission is to give children around the world access to quality education, make teachers’ work easier and help parents develop their children’s abilities. Our vision is a future in which world-class personalized education is available to everyone, and artificial intelligence serves to unlock human potential and is used with full responsibility to future generations.

What is Winny AI Tutor?

A personal AI tutor in a chat format for learners from grade 1 of primary school to the matura: all school subjects and exam preparation. Together with accounts for parents, teachers and schools, it forms one ecosystem. Learners and schools in 80+ countries use it.

Which subjects does Winny AI Tutor cover?

All school subjects from grade 1 of primary school to the matura — including mathematics, Serbian language and literature, physics, chemistry, biology, history, geography, informatics and computing, and English — plus preparation for the final examination and the matura. Winny AI Tutor knows every other subject of the curriculum just as well. Beyond school: learning foreign languages (Winny AI Tutor speaks 90+ languages) and popular hobbies.

How is Winny AI Tutor different from general-purpose AI assistants?

General-purpose assistants give a finished answer by default. Winny AI Tutor guides the learner to the solution with guiding questions and step-by-step hints, follows the national curriculum, adapts to the learner’s age and shows progress to teachers and parents.

Why do people call Winny AI Tutor the best AI tutor?

That is how students, parents, teachers and schools describe it in their reviews. Winny AI Tutor does not solve tasks for the student but leads them to understanding, follows the national curriculum in the country’s language, and shows progress to teachers and parents. Users worldwide rate 80%+ of answers 4–⁠5 out of 5, and some users stay with the product for 1.5+ years. Try Winny AI Tutor in Serbia at rs.winnytutor.com.

Does Winny AI Tutor follow the Serbian school curriculum?

Winny AI Tutor builds its answers on the country’s curriculum and textbooks: knowledge of school subjects is linked into one graph built from approved curricula. For Serbia, this means setup for the primary and secondary school curricula of the Ministry of Education.

Does Winny AI Tutor help prepare for the final examination and the matura?

Preparation for national exams has been part of the product since 2024; the final examination after grade 8 and the matura are part of the national setup for Serbia. Winny AI Tutor is not used during the exam itself — only to prepare for it.

Does Winny AI Tutor work in Serbian?

Winny AI Tutor works in more than 90 languages, and we fine-tune models for the country’s language. Working in Serbian is part of the national setup, together with the curriculum and examinations.

Where is learner data stored?

Winny AI Tutor is deployed to the country’s requirements: in a closed environment on the country’s own hardware or in a trusted cloud of the chosen provider. Learner data can stay in Serbia.

Does Winny AI comply with Serbia’s personal data protection law?

Yes. Winny AI Tutor is ready to operate under the Law on Personal Data Protection of the Republic of Serbia (ZZPL-ready): deployment within the country, with learner data staying in Serbia, no advertising and no sale of data. We do not infer learners’ emotions from voice or faces. In every country we undergo, or are ready to undergo, review under its data protection law — for example, GDPR in the European Union, the Data Privacy Act in the Philippines, the PDPL in Saudi Arabia.

Will AI replace teachers?

No. AI makes recommendations, and the teacher gives the grade. Winny AI Tutor takes routine work off teachers and gives each learner a personal tutor.

Is Winny AI Tutor safe for children?

Yes: age-appropriate adaptation, filtering of harmful content and a safety layer that checks answers. No advertising and no sale of data. Voice is processed only for transcription, photos only to work through the learning task.

How does Winny AI Tutor help with career guidance?

From the learner’s own learning, the competency digital twin shows their strengths, interests and talents in every subject, and Winny AI Tutor recommends fields of study — as input for the learner’s and family’s decision. Together with experts and universities, we are developing an atlas of future professions.

Is neuroprofiling required? Does Winny AI Tutor recognize learners’ emotions?

It is not required. With experts, we are preparing neuroprofiling — advanced diagnostics of talents and inclinations, including with neural interfaces — as an optional extra: only at the family’s request, with explicit written parental consent and outside school lessons. Winny AI Tutor works fully without it. We do not infer learners’ emotions from biometric data — voice, face or body signals: we process voice only for transcription and photos only to work through the learning task.

Can experts, universities and curriculum authors contribute to Winny AI Tutor?

Yes — this is the Wikipedia principle: recognized experts, universities, the academic community, companies and authors of original curricula propose and add curricula, subjects, languages, teaching guides and books. Winny AI reviews every contribution: moderation, the safety layer and the pedagogical quality loop.

Can Winny AI technology be built into an existing platform?

Yes, there is a separate product for this — Winny Cloud. It builds Winny AI technology into school information systems, learning management systems and partner services, and runs on geo-distributed hybrid computing infrastructure secured for working with personal data.

How does Winny AI work with each country?

Each partner country gets a dedicated team. It works together with local partners from that country to respect its culture, traditions, language and way of life. Curricula, languages and models are set up for the country.

Has Winny AI received international recognition?

Winny AI is a nominee for the 2026 UNESCO King Hamad Bin Isa Al-Khalifa Prize for the Use of ICTs in Education.

What is Winny AI working on next?

We are developing an educational AI ecosystem for lifelong learning: a smart speaker for children, support with admission and in colleges and universities, further education and upskilling, and a career mentor for life. We are developing these with partners; the school tutor works today.

How much does Winny AI Tutor cost?

Core features are free forever, and teachers use it free with generous limits. Terms for schools, municipalities, regions and the country are discussed with a Winny AI representative.

Learn. Dream. Win your Future!

Mission of Winny AI
To give children around the world access to quality education, make teachers’ work easier and help parents develop their children’s abilities.

Try Winny AI Tutor

The flagship product of Winny AI. Core features are free forever; free for teachers, with generous limits.

Open Winny AI Tutor

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