Winny AI builds educational AI ready to help every learner in Iceland

Goals Iceland has set for itself

Education Policy 2030 and the AI Action Plan 2025–⁠2027. Winny AI works toward these goals, not alongside them.

• Education for all

  Winny AI Tutor sees the strengths, gaps and talents of each pupil in every subject and guides them at their own pace — not just a few pupils, but all of them.

  Quote and source

  “Schools and other educational institutions must consider the needs, abilities and aptitudes of each student and base their work on each individual’s strengths and interest”

  Education Policy 2030, A.1 “Education for all”, Ministry of Education and Children

• Teachers’ professional development

  The teacher’s AI assistant takes on routine questions and helps review homework, and Winny AI offers workshops for teachers. The grade stays with the teacher. Winny AI Tutor is free for teachers.

  Quote and source

  “competence and knowledge development is defined as an integral part of teachers’ and school leaders’ work at all school levels”

  Education Policy 2030, B.3 (pillar “Superior teaching”), Ministry of Education and Children

• Digital living

  Pupils learn to work with AI safely and meaningfully while studying every subject; teachers and schools see progress in aggregated overviews — on data that can stay in the country.

  Quote and source

  “Students must have an understanding of both the opportunities and the challenges of digital living. Students should receive training in information, media and technology literacy.”

  Education Policy 2030, C.7 “Digital living”, Ministry of Education and Children

• Lifelong education

  The learner’s digital twin keeps a competency profile and long-term memory: Winny AI Tutor remembers years of learning — what the learner already understands, where the gaps are, what their talents are and which goal they are working toward.

  Quote and source

  “High-quality, diverse education at all school levels and the ability of people of all ages to access education are the prerequisites for ensuring that the inhabitants of Iceland have the knowledge and skills to explore new paths and create new opportunities.”

  Education Policy 2030, C.8 “Lifelong education”, Ministry of Education and Children

• Responsible and safe use of AI

  A safety layer checks every answer for child safety and for correct references to learning materials; the pedagogical agent leads to the solution with guiding questions and does not do the task for the pupil. There is no advertising and no sale of user data.

  Quote and source

  “To ensure that children and young people will be able to use AI and digital solutions responsibly, guided by human rights, ethical values, critical thinking, and the principles of digital citizenship.”

  Iceland’s AI Action Plan 2025–⁠2027 (July 2025), Action 13 “AI and Digital Citizenship in Teaching and Learning”, Ministry of Culture, Innovation and Higher Education

Across Iceland — about 46,700 pupils in 177 compulsory schools, about 24,600 pupils in upper secondary schools and about 5,900 teaching staff in compulsory schools Statistics Iceland: pupils in compulsory and upper secondary schools 2025, teaching personnel in compulsory schools 2024

A personal tutor for every learner. Now at national scale

Education research has long known the most effective way to learn: one-to-one work with a tutor. Until now, only a few could have it — AI opens it up to every learner.

Regular classroomWith a personal tutorahead of 98% of peers

98%

On average, a student with a personal tutor outperforms 98% of peers in a regular classroom.

Bloom B. S., The 2 Sigma Problem, Educational Researcher, 1984

1.5 years

Six weeks of sessions with an AI tutor raised results by about 0.3 standard deviations — roughly a year and a half of typical learning.

De Simone et al., World Bank, randomized study, Nigeria, 2025

×2

Students with an AI tutor learned more than twice as much in less time than in active-learning classes.

Kestin et al., Harvard University, Scientific Reports, 2025

+1 pp

A gain of 0.5 standard deviations in learning outcomes is associated with about 1 percentage point faster long-run growth of GDP per capita each year.

Hanushek & Woessmann, OECD, 2010

These are independent studies of tutoring (by people and by AI) and of the economics of education. We propose to measure the impact of Winny AI Tutor together with the country — in a pilot with independent evaluation.

Flagship product of Winny AI

Winny AI Tutor — an international learning ecosystem

A personal AI tutor in a chat format for learners in compulsory and upper secondary education — across all school subjects, foreign languages and popular hobbies — together with connected accounts for parents, teachers and schools. Learners, parents, teachers and schools see one shared picture of learning.

For the learner

• Leads to understanding

  No finished solutions: guiding questions and step-by-step hints.

• The country’s curriculum and textbooks

  Answers follow the approved curricula and textbooks. For Iceland, this means setup for the National Curriculum Guide and preparation for the Matsferill status and progress tests in grades 4, 6 and 9, as well as school exams.

• Beyond lessons

  Answers difficult questions thoughtfully, in a way that suits the learner’s age, and handles sensitive topics with care.

• Encouragement

  Gently supports learners and helps ease stress and anxiety — for example, before exams.

Phone, tablet and computer — in the browser, nothing to install. Voice, photo and text.

Four roles. One ecosystem

• Learner

  A personal tutor around the clock, a learning path, goals and assignments.

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• Parent

  Their own account and chat: the child’s progress, strengths, gaps and talents.

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• Teacher

  An AI assistant, class analytics, assignments and groups. Free, with generous limits.

  Try it

• School and government

  Administration, aggregated insights across schools and municipalities, and deployment within the country.

  Request a presentation

Core features are free forever. Free for teachers, with generous limits.

For every question — the best-suited model and real pedagogy, not just an answer

Winny AI’s own technology: a model orchestrator, a pedagogical agent, a safety layer and long-term memory of each learner. The product does not depend on any single AI provider.

• Model orchestrator

  For each request it chooses the best-suited model, including national ones, and tunes its behavior to the subject, language and task. A model can be replaced without rewriting the product.

• Pedagogical agent

  Plans every reply to lead the learner to understanding: guiding questions and step-by-step hints instead of a finished answer. It holds firm when a learner tries to coax out the answer, and this mode cannot be switched off.

• Safety layer

  Checks every answer for child safety and for correct references to learning materials.

• Learner’s digital twin

  A competency profile and long-term memory: Winny AI Tutor remembers years of learning — what the learner already understands, where the gaps are, what their talents are and which goal they are working toward.

• Ontological interdisciplinary graphs

  School subjects are connected in a single knowledge graph built from textbooks and approved curricula, so the tutor sees the links between topics across subjects.

• Bloom’s taxonomy

  Every topic is broken down into levels of mastery following Bloom’s taxonomy: learners climb the ladder of thinking instead of collecting ready answers.

Every update goes through a pedagogical quality loop: a test bench with synthetic AI learners and quality scales. The orchestrator and the educational ecosystem are registered as intellectual property.

Global technology. National character

Winny AI Tutor adapts to the country — not the other way around.

• Curriculum and examinations

  Setup for the National Curriculum Guide and textbooks; preparation for the Matsferill status and progress tests in grades 4, 6 and 9 and for school exams, including the matriculation exam (stúdentspróf).

• Language and culture

  More than 90 languages and cultural adaptation. Icelandic and mathematics are among the subjects of compulsory school; Matsferill assesses reading comprehension and mathematics.

• Models

  National models and Icelandic-language models, which can be fine-tuned in the country.

• Infrastructure

  The service and data can stay in the country, in a closed environment.

• Transparency

  A “glass box”, not a “black box”: regulators can check how answers are built and what they contain.

From the first students to the whole country

You can start today: learners and schools in more than 80 countries already work with Winny AI Tutor, and everything needed to begin is ready. The country decides the scale and the pace.

1. First students and families

   Students and parents can start with Winny AI Tutor today: core features are free forever. Teachers join free, with generous limits; training workshops for teachers.

   Try Winny AI Tutor

2. Regional project

   A pilot in one region, with independent impact evaluation by an academic partner.

3. National setup

   Curriculum and assessment, language, models, deployment in Iceland.

4. Scaling to the whole country

   Support and development of the product for the country’s education system.

From a school tutor to a lifelong mentor

We are developing an educational AI ecosystem for lifelong learning: from first words, school and career guidance to university, a profession and upskilling.

1. First steps Developing with partners

   A smart speaker for children: learning by voice from the very first words.

2. School Working today

   All subjects in compulsory and upper secondary school: exam preparation, talent discovery, career guidance.

   Try Winny AI Tutor

3. Colleges and universities Developing with partners

   Admission, choosing a programme and support for students throughout their studies.

4. Further education Developing with partners

   Hobbies, new skills, upskilling and reskilling — for children and adults.

5. Lifelong mentor Developing with partners

   Professional growth and career throughout life.

Career guidance that looks ahead

Advanced technology for discovering talents and choosing a career

The world and the job market are changing fast. From each learner’s own learning, Winny AI Tutor identifies their strengths, interests and talents in every subject and helps them choose a direction. With experts and universities we are adding labor market trends, new technologies and future professions — and, for families who want it, preparing neuroprofiling as an optional extra.

• Talents in every subject Working today

  The competency digital twin follows learning over the years and shows a learner’s strengths, gaps and inclinations in each subject.

• Career guidance Working today

  Recommendations on fields of study based on the learner’s strengths and interests. They inform the learner’s and family’s own decision — they are not admission decisions.

• Atlas of future professions Developing with partners

  Together with experts and universities, we are developing an atlas of future professions so that career guidance reflects labor market trends and new technologies.

• Optional neuroprofiling Developing with partners

  With experts in neuroprofiling, we are preparing advanced diagnostics of talents and inclinations, including with neural interfaces. It is an option, not a requirement: only at the family’s request, with explicit written parental consent, outside school lessons. It is not designed to infer emotions and is not used in schools. Winny AI Tutor works fully without it.

For the government: early discovery of talents and an aggregated forecast of how graduates are likely to choose fields — data for planning places and programmes in upper secondary schools, vocational programmes and universities.

Winny AI · AI-Native Enterprise

A global EdTech company of a new kind

Winny AI builds AI solutions for personalized learning, with an ethical approach to adopting artificial intelligence and respect for national education standards.

A team of experts and hundreds of AI agents

Alongside our team, spread across the world, hundreds of AI agents are at work: they build the company together with us — which is how the team gets so much done.

• R&D
• Product
• Methodology
• Sales
• Customer experience

• Technology

  The founder has more than 14 years in SaaS and product development, more than 8 of them in senior leadership (C-level); he led the technology function of an international IT service with more than 30 million users.

• Education

  Our own methodology department; the methodology was developed with teachers and curriculum specialists.

• AI ethics and regulation

  Experts in the law and regulation of AI in education on the team; our own AI governance charter.

• International work

  We speak at international conferences and round tables on AI in education; nominee for the UNESCO Prize for the Use of ICTs in Education.

• Leadership

  Heads of functions, including holders of doctoral degrees, with experience at big tech and leading EdTech companies: strategy, finance, sales, product, methodology, customer experience.

Around the team — dozens of strategic partners worldwide and academic collaborations.